One developer.
End-to-end ownership.
Web App Launch is a one-person studio. That's not a weakness — it's the point.
I build web tools
for businesses that make things.
I'm a solo full-stack developer based in Melbourne. I build custom websites and web applications end-to-end — design, development, hosting, and deployment. I work directly with clients, manage my own projects, and keep things lean and high-quality.
My focus is on building products that work without complexity: tools that business owners can benefit from without needing a tech team, and that customers can use without a manual.
Right now I'm building a suite of SaaS tools for Australian small and medium businesses — starting with fitness and flooring, and expanding outward.
How I work.
Clean code, proper types, sensible architecture. If it needs rebuilding in 6 months, I got it wrong.
No 'strategy sessions' that bill by the hour. If I can't help, I'll tell you. If I'm the wrong fit, I'll say so.
I'd rather have 5 great clients I can support properly than 50 I can't.
Design, dev, hosting, deployment — all one person, one point of contact, one invoice.
From hello to live.
A 20-minute chat about your business, your customers, and what you actually need. No pressure, no pitch deck.
Itemised deliverables, milestone-based payments, clear timeline. Anything outside this scope is re-quoted — no surprises.
You see progress as we go. Design reviews, staging links, and no 'big reveal' at the end.
Site goes live on your domain, hosted and monitored. Admin walkthrough, docs, and ongoing support if you want it.
Tools of the trade.
Your website should reflect
the quality of your work.
Tell me about your business and what you want to build. I'll come back with a quote within 1 business day.