Services
Everything you need,
built by one person.
Websites, web apps, AI tools, and technical SEO. No juggling agencies, no finger-pointing, no mystery invoices.
Service 01
Custom Business Websites
Professionally designed, fast, mobile-first websites for small businesses that need a serious online presence.
For who
Small & medium businesses: gyms, studios, trades, home services, shops — anything with customers.
Typical investment
Starting around $1k + a small monthly hosting fee — get in touch for a tailored quote
What's included
- Custom design (no templates, no Wix, no Squarespace)
- Fully responsive — works beautifully on every device
- Contact forms, booking integrations, maps, galleries
- Hosting, domain setup, and deployment handled end-to-end
- Fast page loads and Core Web Vitals tuned
- Accessibility and SEO basics covered by default
Service 02
SaaS Web Applications
Custom web tools built specifically for your business — quote calculators, product visualisers, booking systems. Your branding, your catalogue, your customers.
For who
Product-based SMEs: flooring shops, tile showrooms, paint stores, kitchen suppliers, fencing companies.
Typical investment
Scoped per business — usually a few thousand to launch plus a modest monthly. Get in touch for a quote.
What's included
- Your own independent deployment (not shared infrastructure)
- Your branding, colours, logo, and catalogue
- Config-driven setup — no tech knowledge needed
- Embeds on your existing site or runs standalone
- Updates, backups, and monitoring included
- Live admin docs tailored to your business
Service 03
AI Integrations
Not standalone chatbots. Real AI embedded inside real products, doing real work.
For who
Any business with a process that could be faster, smarter, or more self-serve for customers.
Typical investment
Quoted per project — typically bundled with a SaaS build
What's included
- Room & product visualisation (vision models)
- Smart pricing & automated quote generation
- Intelligent product recommendations
- Natural language search across catalogues
- Image generation & editing for marketing
- Integrated into your existing workflow — not bolted on
Service 04
SEO & Performance Optimisation
Every WAL-built site is fast, accessible, and search-optimised by default. You can also get this as a standalone service for an existing site.
For who
Business owners whose current site is slow, missing on Google, or both.
Typical investment
We look at what's holding your site back first, then quote the fixes — get in touch.
What's included
- Core Web Vitals audit & improvements
- Technical SEO fixes (sitemap, schema, redirects)
- On-page optimisation for target keywords
- Structured data for local businesses
- Accessibility improvements
- Before/after Lighthouse reports
Accepting new projects
Your website should reflect
the quality of your work.
Tell me about your business and what you want to build. I'll come back with a quote within 1 business day.